AGRIP-MULTI-2026-IM-FRESH-FV

Overview

Funding to promote the consumption of EU-grown fresh fruit and vegetables by educating consumers on balanced and healthy dietary practices, targeting organizations capable of running large-scale information campaigns.

Who Can Apply

Legal entities established in eligible EU Member States, Norway, Iceland, the United Kingdom, or Switzerland, including trade associations, producer organizations, and consortia representing the agri-food sector.

Funding Details

• Total budget: Not specified
• Grant amount: Not specified
• Funding rate: Up to 80% of eligible costs
• Co-funding: Minimum 20% of total eligible costs required from applicants

What Is Funded

Campaigns that inform consumers about the health benefits of fresh fruit and vegetables, including:

• Daily consumption recommendations (e.g., five portions per day)
• Role of fruit and vegetables in a balanced diet and food pyramid
• Impact of consumption on health and well-being

Technology / Maturity Requirements

Proposals must demonstrate a Technology Readiness Level (TRL) between 4 and 6, indicating validated concepts in a relevant environment.

Key Dates

• Open date: 2026-01-21
• Deadline: 2026-04-22T22:00:00Z

Application Process (High-Level)

Single-stage submission via the [Funding & Tenders Portal](https://ec.europa.eu/info/funding-tenders/opportunities/portal). Proposals must adhere to page limits and templates outlined in the call documents.

Geographic Scope & Language

• Eligible countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Norway, Iceland, United Kingdom, Switzerland
• Application language: English

Notes

• Proposals must align with the EU’s promotion policy for agricultural products under Regulation (EU) No 1144/2014.
• Activities must focus on increasing consumption within the EU market.